User Personas
Target user segments for CLAIR, defined from a dossier-first perspective. Each persona represents distinct use cases for match screening and dating intelligence.
Persona Methodology
All personas are designed from a dossier-first perspective, emphasizing match screening and intelligence gathering as the primary use case, with conversation coaching as a supplementary feature.
Primary Need
Efficient match screening before investing time
Primary Use Case
Upload profiles → Review dossiers → Make informed decisions
Secondary Use Case
Dossier-informed conversation coaching when needed
Target Personas
Maya Chen
The Busy Professional
"I don't have time to waste on matches that aren't worth talking to."
Demographics
Age 29 • San Francisco • Product Manager
Primary Need
Efficient match screening before investing time
Key Behavior
Screens 5+ matches during lunch, eliminates poor fits
Jamal Washington
The Dating Novice
"I don't know which matches are good for me or how to spot red flags."
Demographics
Age 25 • Atlanta • Marketing Coordinator
Primary Need
Intelligence about matches to build confidence
Key Behavior
Uses dossiers to learn patterns, relies on red flags
Sofia Rodriguez
The Serial Dater
"I need to quickly identify which of my 10+ matches are actually worth pursuing."
Demographics
Age 32 • New York City • Brand Strategist
Primary Need
Rapid match screening and prioritization at scale
Key Behavior
Batch processes dossiers, data-driven decisions
Persona Comparison
| Attribute | Maya Chen | Jamal Washington | Sofia Rodriguez |
|---|---|---|---|
| Primary Pain Point | Limited time for dating | Lack of dating experience | Managing many matches |
| Dossier Use Case | Efficient screening | Learning & confidence | Batch prioritization |
| Subscription Tier | Professional | Essential → Professional | Executive |
| Dossiers/Month | 15 (Professional) | 5-15 | Unlimited (Executive) |